Urban dictionary is the latest trend in Hollywood. We create a desi counterpart.Verbal graffiti -- That's exactly what the urban dictionary is all about. In other words, "slangs, catch phrases and sarcasm to define a celebrity who is synonymous with a certain kind of behaviour," says John Ayto, author of The Oxford Dictionary of Slang.So is this here to stay? Says ad guru Alyque Padamsee, "every name is supported by a phrase." A case in point is the "SRK Phenomena" to describe the "process of an unusual success story" or "John Jock Look" (stud muffin).
Adds VJ Gaurav Kapoor, "It is pop culture.
What is in shows what is hot; what is out is definitely not hot!" What makes this dictionary special is the ability to add as many meanings as possible to a particular name. Explains linguist Arindam Sen of DU, "Numerous slang terms pass into informal mainstream speech. Hence it is important to keep updating the dictionary." For instance Michael Jackson earlier meant a process in which a black man becomes a white woman; now, it refers to a made up creature that parents warn their kids about!