RTIH, AP Chambers & Kondapalli Arts and Crafts Society join hands

Vijayawada: To promote and strengthen Kondapalli artisans, The Ratan Tata Innovation Hub (RTIH), Vijayawada, signed a Memorandum of Understanding (MoU) with the Kondapalli Arts and Crafts Society.The MoU was formally exchanged between RTIH Vijayawada CEO G Krishnan and Kondapalli Arts and Crafts Society president Udayagiri Surya Prakash in the presence of NTR district collector Dr G Lakshmisha on Wednesday.The collaboration will focus on artisan community development, continuous handholding support, upgrading and enhancing traditional skills, product innovation and design development, branding and packaging, market linkages, skill development and training, technology and infrastructure support, and overall community development.Speaking on the occasion, Lakshmisha explained that the partnership was entered in line with chief minister N Chandrababu Naidu's vision of "One Family – One Entrepreneur", emphasising the empowerment of artisan families through entrepreneurship and sustainable livelihood opportunities. The partnership aims to modernise and globally promote Kondapalli crafts while preserving their rich traditional heritage.Earlier in the day, the RTIH Vijayawada signed another MoU with AP Chambers to strengthen the start-up and MSME ecosystem. The MoU was exchanged between RTIH Vijayawada CEO G Kishnan and AP Chambers President P Bhaskara Rao in the presence of district collector Lakshmisha.The areas of cooperation include incubation, mentorship, market access, investor access, resource sharing, awareness programmes, outreach, and vendor engagement.