Meratractor is a startup that helps farmers buy tractors and othe...
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Meratractor is a startup that helps farmers buy tractors and other farm equipment. They closed a funding round of Rs. 5 crore led by a group of investors in the angel funds space as well as prominent executives in the financial services sector. The company works primarily in rural markets through a hybrid physical stores and digital sales model for approved dealers to buy and sell tractors and other mechanised farm implements. Meratractor does not own any of the assets it facilitates the transactions through its platform. The newlyclosed round of funding takes its total fundraise to Rs. 75 crore. Meratractor has also tied up with multiple finance partners to help farmers with the required capital to buy tractors and other equipment.
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