‘Content creators turning UP heritage into engaging stories’

Lucknow: A growing group of content creators is turning everyday streets, forgotten monuments, and local culture into stories for a wider audience. For many, the journey begins with limited time and familiar surroundings, then expands into exploring the rest of Uttar Pradesh.Speaking during a session on cultural preservation in Uttar Pradesh, content creator Anmol Dwivedi said, "I work in the private sector and I love to travel, which is what drew me to content creation. Because of time constraints, I couldn't travel much, so I decided to start creating content in my own city, Lucknow. Later, I began exploring other parts of the state."
Another content creator, Vivek Maurya, said, "When I travel, I get exposure to different cultures, food and practices, and this diversity pushed me towards content creation."He added that creators try to produce content around heritage sites and hidden gems that most people could relate to.Ashutosh Mishra said content creators focus on lesser-known or unique subjects. "In my content too, you will find more unexplored places, and that is what draws views and grabs attention," he said.He added that he features places within Lucknow that are not widely known, which helps popularise them and supports their preservation. "I made a video on Bibiyapur Kothi, a historic building in Lucknow built by the Nawab of Awadh Asaf-ud-Daula, which is now administered by the Indian Army. Covering such places increases awareness and can support restoration," he said."Before making a video, we ensure proper research so people get complete and, most importantly, factually correct information," he added.Actress and content creator Renika S Kapoor said, "I feel a great responsibility whenever I create a reel or any content. I ensure the content carries a message that benefits everyone. I strongly support self-love, and my reels reflect that."Content creator Shourya Kumar said, "Through reels and social media, we promote our culture, and that is important because our culture is getting lost. Reels are helping many art forms gain popularity and reach more people."