Spurt in cotton prices bleed flag makers

COIMBATORE: City manufacturers of the national flag generally look forward to Independence Day, given the boost in sales. This year however, they are not a happy lot as the hike in cotton prices has cut their profit margins. K Jayakumar, proprietor of Gandhiji Khadar Stores said that cotton prices have increased by 15 per cent when compared to last year.
“However, due to prevailing market conditions we are unable to increase the price of the national flag,” he said.This khadi shop situated near Town Hall area is the famous shopping destination where many government offices and educational institutions in the district source their flags.
“As per guidelines, the national flag must be made using cotton. Thus, despite the price increase, we continue to use cotton,” Jayakumar said. This year, they have manufactured a total of 70,000 flags for sale. Besides the national flag, their khadi shop also manufactures flags for political parties. “But political parties prefer polyester over cotton due to its durability,” he said.
There are three grades of cloth used to make the flags. “Prices for the national flag ranges anywhere between Rs.5 and Rs.120 and the response from customers has been good,” Jayakumar said. Even though his profits are not as high, he continues to produce the national flag. “My forefathers were freedom fighters and I am doing this as a small tribute to them as well as my country,” he added.
Of late, flag manufacturers have also started producing fancy wrist bands, head bands and badges that feature the tricolour. These products are very popular among young people. They display their patriotism by wearing t-shirts or caps with the tricolour. Around 10 products including bands, badges and souvenirs have been newly introduced by shoppers this year with prices ranging anywhere between Rs.3 and Rs15.