Former Prione CEO to lead Etsy India

Bengaluru: Etsy, the $2.3-billion global marketplace for unique and creative goods, has appointed Pankaj Jathar as the VP and country head for India. Jathar was previously the CEO of Prione, a joint venture between Amazon and private equity fund Catamaran that owned the online seller Cloudtail. He led multiple functions at Amazon from 2011 to 2017, including being a key member of the launch team for Amazon's India business.
Jathar will lead Etsy’s India business to scale its marketplace capabilities further and determine additional growth opportunities in the country.Etsy said he will focus on mobilising and empowering the creative community in India, connecting sellers to millions of buyers around the world through its marketplace. Ryan Scott, chief marketing officer at Etsy, said, “I am confident that Pankaj’s leadership and expertise will steer us in the right direction and inspire the local team to advance our mission to keep commerce human. We believe he is a transformational business leader with experience leading cross-functional organisations, developing best-in-class teams, and delivering integrated solutions to achieve business goals.” Etsy has been investing in India, now considered one of the company’s seven core markets, for several years, primarily focused on building vibrant local inventory.