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This story is from December 16, 2007
Bollywood to Gujarat Inc's rescue
When a tea company recently wanted to teach its managers how to successfully manage their teams, it was SRK and his hockey team that drove the message home.
And when tea company Wagh Bakri recently wanted to teach its managers how to successfully manage their teams, it was Shah Rukh Khan and his hockey team that drove the corporate message home.
Bollywood heroes are coming to the rescue of Gujarat Inc with HR professionals borrowing chapters from pot-boilers to train employees and infuse a dash of excitement in otherwise boring training sessions.
More than style, it’s their skills like tact in handling people, strategy of target achievement and the like that Gujarat Inc is hoping their employees will emulate. "Our sales team underwent the rigours of a soldier’s life from putting up in an army base camp to playing war games a la Lakshya to motivate them," says Claris, HR manager Shyam Sharma. Apart from HR-savvy sectors like BPOs and telcos even banks and insurance companies are going the Bollywood way with movie screenings to teach employees a corporate lesson or two. "We booked an entire show of Chak De as it has good management lessons," says the HR manager of a private bank.
"Movies like Chak De for team management, Lagaan for team building, Black for communication, Lakshya for goal achievement, Munnabhai for human relationships are being used by Gujarat Inc," says management educator Shailesh Thaker.
IIM-A professor Baiju Varkkey agrees that Bollywood movies have become an integral part of corporate learning, thanks to the powerful messages that they carry.
devlina.bose@timesgroup.com
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