#WeThePlanet partners with Germany’s 3deluxe on Earth Day

NEW DELHI: Human beings need #HOPE to architect a better future in a post-Covid world. Social impact strategist Kunal Sood’s goal is to reimagine #HOPE in today’s divisive world, ensuring that the best minds from the best companies Help Our Planet Everyday to create a better future.
His vision for Operation #HOPE at #WeThePlanet on Earth Day is to elevate humanity ushering in a new era of human prosperity and planetary flourishing by inspiring a new generation of extraordinary citizenship and regenerative urban design.
As an entrepreneur and impact strategist, Kunal Sood is adept at empowering disruptive innovators and social entrepreneurs to turn their dreams into real world impact. He does this through designing immersive experiences both in-person and online since the global pandemic broke out to give everyone a seat at the table and a voice to citizens around the world.
Sood’s ability to architect and bridge the worlds of power and influence with meaning and purpose sets him apart from others in his field by bringing together leaders from the bottom of the pyramid to the top. He is a force of nature that makes the impossible possible both with his vision and leadership.
To create an exponential legacy for our planet, #WeThePlanet will launch a campaign during their annual flagship Earth Day Summit called Operation #HOPE (Help Our Planet Everyday) to drive everyday solutions to protect all life on land and under the sea. “Ultimately, I believe that impacting a billion lives is more powerful than just becoming a billionaire in this brave new world,” says Sood.
#WeThePlanet and 3deluxe's continued partnership and steadfast commitment to architecting the future is in alignment with Sir David Attenborough’s views that many individuals are doing what they can, but real success can only come if there is a change in our societies, our economies and our built infrastructure. “An understanding of the natural world and what's in it is a source of not only a great curiosity but great fulfillment,” Attenborough famously stated.
This is how we begin to transform our world for a better future. "After the shock of the pandemic and the social polarization of recent years, there is a longing for positive change," says Dieter Brell, Creative Director and Founder of 3deluxe in Germany who has partnered with Kunal Sood and Laura Muranaka at #WeThePlanet to launch The ARK in New York City. “It is time for architecture and urbanism to take a more ambitious approach to humanize our living environment,” said Brell.
“#WeThePlanet House will integrate more natural biotopes in urban environments to help biodiversity and increase the disappearing habitat for insects, birds and plants.” Architecting a better future by reimagining the city skyline in a post-COVID world led Brell, Sood and Muranaka to conceptualize the We The Planet Campus last year amidst the global pandemic. On Earth Day 2021, they will launch the first-ever #WeThePlanet House and rooftop called The ARK that will help extract carbon from the atmosphere while making the New York skyline greener.
The ARK will serve as a space that will reimagine how we convene, learn and work towards a more sustainable lifestyle that promotes human longevity and planetary flourishing in order to effectively address the negative effects of climate change and protect against future pandemics.
The 50/50 concept developed by 3deluxe foresees architecture for the future that centers on shared spaces for both people and nature. In the future, all building projects should give back to the urban environment.
“Let’s reimagine the urban jungle as a true jungle in the world’s most extraordinary cities,” says Sood. This would mean that as compensation for soil sealing, CO2 production, and the use of energy and raw materials, new living environments would be created for flora and fauna (neophytes). #WeThePlanet's Operation #HOPE (Help Our Planet Everyday) is transforming New York City one existing building at a time to make the impossible possible in urban environments.
#WeThePlanet’s vision to make all aspects of protecting the planet a deeply meaningful calling uniting all generations in action from age one to 100 is inspiring a new generation of extraordinary leadership.
The integration of different habitats at #WeThePlanet House is intended to promote biodiversity for a wide variety of species. The breathtaking interlinking of areas for people and habitats for animals reflects the give and take attitude necessary to architect buildings of the future in a balanced way. The rooftop campus functions as an educational platform in which youth and elders can continually learn something new from nature in a mixed-use urban environment.