Nykaa to run India ops of skincare brand Kiehl’s

MUMBAI: Nykaa will manage the India operations of Kiehl’s, a premium skincare brand from the stable of French beauty and personal care firm L’oreal.

As part of the exclusive distribution pact signed with Kiehl’s, Nykaa will run the brand’s existing and upcoming exclusive outlets, India D2C platform and multi-brand retail distribution, the company said on Thursday.

Besides getting access to Nykaa’s more than 42 million consumers and a wider distribution network, the partnership will also allow Kiehl’s to tap into Nykaa’s quick delivery service for faster fulfilment.