Annapoorna Masalas and Spices unveils new identity, growth plans

CHENNAI: Annapoorna Masalas and Spices has announced ‘Annapoorna 2.0’ to introduce a new growth roadmap for the brand.

The family-run company’s executive director and third generation entrepreneur Vijay Prasad unveiled Annapoorna’s new corporate identity including the logo, tagline, product packaging and marketing collaterals, as a first step in the transformation journey ahead.

Vijay Prasad said, “The refreshed look and feel with the brand promise of ‘The taste that unites’, signals a new chapter for the company, while retaining its rich heritage and family roots. We believe that food unites people and culture from across regions and India’s rich, traditional spices are what sets apart our cuisine.”

In its new avatar, the company said it plans to expand its current product portfolio of 53 products and 101 SKUs to over 80 products in the next three years.