Amway India launches nutrition supplements in gummies and jelly strips

CHENNAI: FMCG direct selling company Amway India has launched nutrition supplements in trendy, tasty, convenient and simplified formats like flavourful gummies and mouth dissolving jelly strips under its flagship brand Nutrilite.

This new range of products is designed to suit modern lifestyles, especially of the busy young millennials, this range of on-the-go nutrition supplements is all set to further strengthen Amway’s nutrition portfolio.

Understanding the busy lifestyles of the millennials today, Amway has formulated the on-the-go nutrition solutions to meet their everyday nutrition needs. Currently, the range comprises three products - Seize the Day, strawberry flavoured gummies containing vitamins and minerals to support overall health and immunity, D-fence – mouth dissolving jelly strips containing Vitamin D3 to support bone health and immunity and I Candy gummies containing Lutein & Zeaxanthin to support eye health.

Anshu Budhraja, CEO, Amway India, said, “The launch of this new range under Nutrilite is a defining moment in the evolution of the brand. We aim to amplify the use of supplements in maintaining a healthy life with these fun and convenient nutrition formats which are designed to meet your nutritional requirements. Today, with the youth spending time mostly indoors, leading to sunlight deprivation and deficiency in Vitamin D, and with prolonged exposure to blue light radiation from various digital devices, it is equally important to address the need to maintain bone health and eye health as well along with maintaining overall health and immunity. Understanding this need, we have so far introduced gummies and jelly strips packed with essential nutrients to benefit the targeted conditions. The range is specially designed to complement today’s fast-paced lifestyles of the young millennials who are always on the go. Giving impetus to our focus in the areas of personalised and simplified nutrition, especially for the youth, we expect this new range to meet their expectations and everyday nutrition needs and thereby contribute significantly to our overall nutrition category.”