ABOUT THE AUTHOR

Shagorika Heryani

Shagorika Heryani writes about why people do what they do, why we buy what we buy, believe what we believe, and belong where we belong. Her work looks for patterns hiding in plain sight: in shopping habits and social media trends, in how festivals are celebrated and celebrities are followed, and in what goes viral and what quietly disappears.

She is particularly interested in what consumer behaviour reveals about the deeper currents in Indian society, the anxieties, aspirations, and cultural codes that shape everyday choices, often without people noticing.


Her perspective is informed by over 23 years of brand strategy and marketing experience across India and the Middle East, grounding her observations in how businesses and markets actually work. Her writing, however, is aimed at anyone curious about the world around them, not just the boardroom. She writes under the platform Athina Decode.

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