PUNE:
BMW
launched a new series of
Gran Turismo
in Pune at a base price tag of Rs 43.30 lakh. The luxury line of the car will carry a price tag of Rs 47.50 lakh, ex-showroom Delhi.
Locally produced at the BMW plant in Chennai, the new BMW 3 series Gran Turismo will be available in both petrol and diesel variants.
The vehicle will be available in Sport Line and Luxury Line design schemes.
The company is getting into the petrol variant as well after a ban on diesel luxury cars in Delhi last year rattled top carmakers.
The
luxury car
market in India is extremely small, at about 30,000-35,000 units a year. This is about 1% of the total car market in India. Frank Schloeder, President, BMW Group India said, "The challenge for us is to not only grow the market share in India but to grow the entire luxury car market in the country."
He said that the company will look to make the products in India more affordable by giving customers the option to insure the car against service and repairs for a longer time period.
The company said its sales has grown by 20% this year compared to last year.
Manjiri Damle is metro editor at The Times of India, Pune. She ho...
Read MoreManjiri Damle is metro editor at The Times of India, Pune. She holds a PG degree in Journalism and Mass Communication from the University of Pune, and covers news on power supply and the sugar industry. Her hobbies include reading, listening to classical music, sports, sketching and painting and writing. Manjiri has also translated in Marathi the autobiographies of Lord Swaraj Paul (Beyond Boundaries), supercop J F Ribeiro (Bullet for bullet) and Sohrab Godrej (Abundant living, restless striving).
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