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Apple iPhone 7, iPhone 7 Plus launch

Technology giant Apple has launched the new iPhone 7 and iPhone 7 Plus. In addition, the company has also launched Apple Watch Ser...

The Times of India | Sep 08, 2016, 00:37:29 IST

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00:37 (IST), Sep, 08

A round-up of the features of the iPhone 7

00:34 (IST), Sep, 08

And with that, the event comes to an end

00:32 (IST), Sep, 08

Well, the event isn't over yet, and competition has already started taking jabs at Apple. Here's what OnePlus thinks

00:26 (IST), Sep, 08

Tim Cook is back on the stage. And he's talking about music. Oh, and Sia has arrived on the stage. She's performing her hit single 'The Greatest'. This is one catchy song

00:19 (IST), Sep, 08

Price for the iPhone 7 Plus starts at $749. It's also available in 32GB, 128GB and 256GB internal storage options

00:15 (IST), Sep, 08

Phil Schiller is off the stage. A quick video highlighting the key features of the iPhone 7 and iPhone 7 Plus is playing up now

00:13 (IST), Sep, 08

The new A10 processor helps the iPhone 7 and iPhone 7 Plus deliver 'the longest battery life in an iPhone'

00:10 (IST), Sep, 08

The new GPU delivers console-level graphics and helps pro-level apps like Adobe Lightroom perform even better

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00:06 (IST), Sep, 08

Apple Pay is up next on the list at number 9. Specific public transit payment features introduced in Japan

00:04 (IST), Sep, 08

It's now time for some Beats products, complimenting the new AirPods. These include three products

00:03 (IST), Sep, 08

Battery and charging capability are built into the Apple AirPods case directly, for 24 hours of wireless listening

00:02 (IST), Sep, 08

Setting up the AirPods is as simple as opening the AirPods' Connect case that they come in. A connection prompt on the iPhone 7 and iPhone 7 Plus facilitates easy connection

00:01 (IST), Sep, 08

Feature number 8, Wireless. Apple AirPods are here. Powered by Apple-designed W1 chip, they come with IR sensors. Motion accelerometers respond to touch, allowing users to interact with Siri. 5 hours of playback on a single charge

23:57 (IST), Sep, 07

Number 7 on the list are Apple EarPods. True to the speculations, the EarPods now connect over Apple's proprietary Lightning connector. Don't worry though, Apple will be including a Lightning to 3.5mm connector with every new iPhone 7 and iPhone 7 Plus

23:55 (IST), Sep, 07

Number 6 on the list is Audio. The iPhone 7 comes with stereo speakers - one each at the top and bottom edge of the display. Guess HTC's BoomSound got some competition

23:54 (IST), Sep, 07

Instagram has worked closely with Apple. The app now has a new filter that takes advantage of the Retina HD display's wider colour gamut. The result - more vibrant images

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23:51 (IST), Sep, 07

Feature number 5, the Retina HD display. The Retina HD display on the iPhone 7 and iPhone 7 Plus is 25% brighter and has a wider colour gamut. It adheres to cinema standard, has advanced colour management features and of course, supports 3D Touch

23:48 (IST), Sep, 07

Tim Schiller is talking about the 'shallow depth of field' feature of the iPhone 7 and iPhone 7 Plus' new cameras. The camera app has a new 'Portrait' mode for the same

23:41 (IST), Sep, 07

Some 'untouched' photos (including colour, high-speed, low light and Black & White) are being shown. These definitely look impressive

23:38 (IST), Sep, 07

Up next is the new camera setup for the iPhone 7 and the iPhone 7 Plus. Powered by a high-speed sensor that's 30% more efficient. Quad-LED, True Tone Flash, 50% more light. The brain behind the camera is the new Apple-designed image signal processor (ISP)

23:36 (IST), Sep, 07

Feature number 3. The new iPhone 7 is dust and water resistant. It adheres to IP67 rating

23:35 (IST), Sep, 07

Number 2 on the list is the Home button. The 're-engineered' Home button is now pressure touch-sensitive and is complemented by a new Taptic Engine

23:33 (IST), Sep, 07

Schiller is going over the 10 new features of the new Apple iPhone 7. Number 1 is design. There are two variants of Black colour - Glossy Black and just Black

23:32 (IST), Sep, 07

The video ends, to a thunderous applause. Tim Cook has invited Phil Schiller, Apple's senior vice president of worldwide marketing, to discuss about the iPhone 7's 10 new features

23:31 (IST), Sep, 07

Jonathan Ive talking about the iPhone 7 in a video. All aluminium body, made by a 'whole new' process with rotational 3D polishing

23:29 (IST), Sep, 07

The iPhone 7 is here, folks. It's finally here.

23:28 (IST), Sep, 07

Ok, maybe we'll have to wait a little for the iPhone news. Tim Cook is going over the features of iOS 10, the company's biggest iOS release ever

23:24 (IST), Sep, 07

Apple Watch Series 1 and Series 2 will be available for pre-order starting September 9

23:23 (IST), Sep, 07

Apple Watch Series 2 Nike+ edition users will have the opportunity to join the 'Nike Run Club'. They'll also be able to take part in running events around the world

23:16 (IST), Sep, 07

Apple Watch Series 2 comes in a wide variety of styles, straps and case materials. There's also a new all-white 'Ceramic' version

23:13 (IST), Sep, 07

The new Apple Watch also has GPS built-in. Hannah Catmur, lead designer for 'ViewRanger' app, is here to talk about it

23:12 (IST), Sep, 07

The watch has a second-gen display that's twice as brighter as its predecessor. Brightness is 1000 nits

23:10 (IST), Sep, 07

Apple Watch Series 2 sports an all new 'System in a package'. Powered by a new dual-core CPU that's two times faster. New GPU is on-board as well

23:09 (IST), Sep, 07

Two new workout plans for the Apple Watch Series 2.

23:08 (IST), Sep, 07

The new Apple Watch has a redesigned speaker system that can actually eject the water if it gets inside the watch. This is undoubtedly cool

23:07 (IST), Sep, 07

The Apple Watch Series 2 is 'swimproof'. It's water resistant up to 50m

23:06 (IST), Sep, 07

It's called 'Apple Watch Series 2'

23:05 (IST), Sep, 07

The next generation Apple Watch is here.

23:05 (IST), Sep, 07

Jeff Williams is back on the stage, to talk about watchOS 3.

23:05 (IST), Sep, 07

Pokemon Go for Apple Watch will be shipping before the end of the year

23:04 (IST), Sep, 07

The summary screen on the Apple Watch shows all the activity and items collected while playing Pokemon Go

23:04 (IST), Sep, 07

Keep walking with the Apple Watch on to hatch an egg. And it's Pikachu!

23:03 (IST), Sep, 07

You'll be able to check which Pokemon are nearby and catch 'em all, straight from your Apple Watch. This is great.

23:00 (IST), Sep, 07

Bombshell announcement by Jeff Williams, folks. Pokemon Go is coming to Apple Watch

22:59 (IST), Sep, 07

Williams is discussing Apple Watch's features. He's also going over the new functionalities the company has introduced with watchOS 3, which was announced at WWDC 2016

22:55 (IST), Sep, 07

Tim Cook is back on the stage. And it's time for Apple Watch. No pun intended

22:55 (IST), Sep, 07

Real-time collaboration will work on Macs, iPhones, iPads and online

22:53 (IST), Sep, 07

Susan Prescott is demonstrating real-time collaboration feature on iWork's 'Keynote' presentation software

22:52 (IST), Sep, 07

Prescott just announced that all iWork apps are getting real-time collaboration

22:51 (IST), Sep, 07

Next up on the agenda is iWork, Apple's office productivity suite. Tim Cook has invited Susan Prescott, Apple's vice president of product marketing, on the stage to talk about the same.

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