Reversing a 2018 ban, Tumblr says nudity allowed

NEW DELHI: Tumblr, a once-popular social media platform, is again allowing nudity, four years after announcing a ban on explicit content. “We now welcome a broader range of expression, creativity, and art on Tumblr, including content depicting the human form (yes, that includes the naked human form),” the company wrote in a blog post on Tuesday.

That content, according to the company, can include “nudity, mature subject matter, or sexual themes”, as long as those posts are tagged with the appropriate community labels, a system Tumblr rolled out in September. However, as the post noted, “visual depictions of sexually explicit acts remain off-limits on Tumblr. ” The announcement amounted to an about-face for the company, which banned sexually explicit content in 2018. “There are no shortage of sites on the internet that feature adult content,” Jeff D’Onofrio, Tumblr’s CEO at the time. After the ban, Tumblr lost about one-third of its users, accelerating a decline for the site.