Harris to Musk: The 10 contenders for Time’s Person of the Year 2024

After President Joe Biden stepped down in July, endorsing her for the Democratic nomination, Kamala Harris embarked on a whirlwind 107-day campaign. Her bid to become the first woman president focused on reproductive rights and a critique of Donald Trump’s role in the Supreme Court’s Roe v. Wade decision. Although she ultimately lost to Trump and conceded in November, Harris’s campaign reignited debates on democracy and women’s rights. She was previously featured on TIME's Person of the Year cover in 2020, alongside Biden, following their electoral victory over Trump.

In a remarkable comeback, Donald Trump won the 2024 presidential election, reshaping the American political landscape. Winning the popular vote and securing a decisive electoral victory, Trump is set to return to the White House as the oldest president in history. Despite legal controversies, including a fraud conviction, Trump’s campaign reignited support among young male voters, turning swing states Republican. He was previously named TIME’s Person of the Year in 2016.

The Princess of Wales became a symbol of resilience and privacy advocacy in 2024. After undergoing a two-week hospitalisation for a planned surgery, she disclosed a cancer diagnosis, quashing online conspiracy theories. By September, Middleton announced she had completed chemotherapy. Her journey sparked global discussions on the health challenges faced by public figures. Middleton has previously been recognised on TIME's influential lists, including the TIME100 in 2013.

Known for transforming industries, Elon Musk’s influence extended into politics this year. Following his endorsement of Donald Trump and active promotion of pro-Trump narratives on X (formerly Twitter), Musk played a pivotal role in shaping Trump’s agenda. His influence solidified with his appointment to co-lead the Department of Government Efficiency under Trump’s administration. Musk, who was TIME’s Person of the Year in 2021, continues to wield significant power as a tech mogul and political force.

Yulia Navalnaya stepped into the political spotlight after the death of her husband, Russian dissident Alexei Navalny, in February. Accusing Russian President Vladimir Putin of orchestrating her husband’s demise, Navalnaya has become a prominent voice against Russian aggression. She has engaged with world leaders and earned a place on TIME’s list of the 100 Most Influential People in 2024, becoming a beacon for the Russian opposition movement.

As Israel’s Prime Minister, Benjamin Netanyahu has faced both praise and criticism for his handling of the war on Hamas, which escalated following the deadly October 2023 attack on Israel. Netanyahu has continued military operations in Gaza and expanded conflicts to Lebanon, targeting Hezbollah leaders. His leadership during this tumultuous period has drawn international scrutiny, including an arrest warrant from the International Criminal Court for alleged crimes against humanity. Netanyahu’s decisive actions have positioned him as a polarising figure on the world stage.

Federal Reserve Chairman Jerome Powell has been at the forefront of economic discussions in 2024. Navigating the challenges of inflation and economic uncertainty, Powell has maintained the Fed’s independence while facing criticism from Donald Trump. Under his stewardship, the economy emerged as a central issue in the US election. Powell, previously shortlisted for Person of the Year, remains a critical figure in financial policymaking.

Claudia Sheinbaum made history as Mexico’s first female president and its first Jewish leader. Taking office in October, Sheinbaum has focused on addressing economic challenges and rising violence. Her strong response to Donald Trump’s proposed tariffs on Mexican imports highlighted her assertive leadership style. Sheinbaum has been celebrated for her environmental advocacy, earning her a place on TIME’s Climate list this year.

Podcaster Joe Rogan has continued to dominate the media landscape, with The Joe Rogan Experience remaining Spotify’s most popular podcast for a fifth consecutive year. Rogan’s interviews, including a pivotal pre-election conversation with Trump, have solidified his role as a cultural influencer. While divisive for his controversial statements and past controversies, Rogan’s impact on public discourse is undeniable.

Meta CEO Mark Zuckerberg has faced scrutiny this year over the role of his platforms in spreading misinformation during the US election. Amid ongoing government investigations into social media’s impact on youth, Zuckerberg’s financial success and influence remain unparalleled. Having been TIME’s Person of the Year in 2010, Zuckerberg’s continued prominence ensures his place among this year’s contenders.