A boycott against Dunkin' Donuts has recently surged online, driven by MAGA supporters and other conservatives. The controversy began when Rumble CEO Chris Pavlovski accused the coffee chain of pressuring his company to drop conservative talk show host Steven Crowder and distance itself from right-wing content. Alleged communications from Dunkin', Inspire Brands, and Diageo North America suggested concerns about brand sustainability due to Rumble's polarising nature. This accusation sparked a significant backlash, leading many to call for a boycott of Dunkin'. Despite the initial buzz, the boycott has lost momentum on social media.
Dunkin’ Donuts: Reasons behind the boycott
A boycott against Dunkin' Donuts has gained momentum among MAGA supporters and other conservative groups, following accusations from Rumble CEO Chris Pavlovski. Pavlovski claimed that Dunkin' Donuts pressured his company to sever ties with conservative talk show host Steven Crowder and distance itself from "right-wing culture." Rumble, a video-sharing platform with a conservative user base, received alleged communications from Dunkin', Inspire Brands, and Diageo North America, stating their unwillingness to be associated with a platform deemed "too polarising for brand sustainability."
In response, Pavlovski emphasised that Rumble does not discriminate and welcomes all cultural perspectives.
Public reaction on the boycott of Dunkin’ Donuts
The controversy triggered a significant backlash on social media, with numerous Rumble supporters and conservative activists vowing to boycott Dunkin' Donuts. A tweet highlighting the boycott effort saw the hashtag #boycottDunkin trending at number two on X (formerly Twitter), garnering 11,000 retweets and 41,000 likes.
As of Monday afternoon, the #boycottDunkin trend has diminished in prominence. The hashtag is no longer trending on X and has dropped out of the Top 100 trends on TikTok.
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