After ‘Dhoom Machale’ song in NYC victory speech, Mamdani's old ‘dune machale’ tweet goes viral

When Zohran Mamdani walked onto the stage to deliver his victory speech as New York City’s newly elected mayor, supporters expected speeches, slogans, and applause. What they didn’t expect was Bollywood. As Mamdani posed for photographs with volunteers and campaign staff, Dhoom Machale, the iconic anthem from the 2004 film Dhoom, played through the venue speakers. The moment quickly went viral across social media. In the process, it revived one of Mamdani’s old tweets: a playful 2021 post reading, “dune machale dune machale dune.”

The tweet that came back with perfect timing

Originally posted during his tenure as a New York State Assemblymember, the tweet was a simple cultural mashup. It combined the release of the movie Dune with the rhythm of the Bollywood song. After Dhoom Machale played at Mamdani’s victory event, the tweet resurfaced with new energy. Supporters began sharing screenshots, reels, and meme edits, treating the line as an unofficial slogan for the win.

Social media reactions

The resurfaced tweet has sparked a flood of comments, jokes, and celebrations. Some users simply enjoyed the wordplay, while others read the moment as symbolic of a new cultural confidence in politics. Here are some of the reactions circulating online:

“Dhoom Machale. Dune Machale.”
“King manifested this.”
“This is the best time to announce Dhoom 4.”
“New York is in safe hands, that’s a solid man right there.”
“Someone get this guy in office!!! Oh—wait.”
“Bro was just straight vibing four years ago.”
“This is why I voted for him 69 times from the kingdom of Genovia.”
“This brother has been spitting since 2021.”
“He is loyal to the Dhoom fandom.”
“Frame this.”
“What a comeback, totally outstanding.”

Many comments were simply people asking each other, “Dune machale means??”, reinforcing the humor and curiosity that drove the moment viral.

It is no accident that the reference feels rooted in cinema. Mamdani’s mother is acclaimed Indian filmmaker Mira Nair, who directed celebrated films such as Monsoon Wedding and The Namesake. His Indian-origin background and artistic family influence have long shaped his cultural fluency, humour and ease in moving between worlds.