Jimmy Donaldson, better known online as MrBeast, has finally revealed the person who solved his hidden $1 million puzzle. The challenge was part of his special Super Bowl advertisement made with Salesforce and its Slack AI assistant. Jimmy Donaldson placed secret clues inside the commercial and told viewers that the first person to crack the code and send it to him on Slack would win one million dollars. For weeks, fans tried to solve the mystery. The advertisement aired during the Super Bowl on February 8, 2026, and millions of people watched it. But the puzzle was not easy. It took nearly a month before someone finally figured it out.
On March 5, 2026, Jimmy Donaldson shared the big moment on X. In a video posted to the platform, he called the winner and revealed his name. The person who solved the puzzle is a viewer named Colin. During the call, Jimmy Donaldson personally told him that he had won the million-dollar prize.
Jimmy Donaldson wrote in the caption of the post on X:
“SOMEONE FINALLY FOUND THE $1,000,000 WE HID IN OUR SALESFORCE SUPERBOWL COMMERCIAL LOL.”
Jimmy Donaldson reveals Colin as winner who solved the hidden $1 million Super Bowl puzzle with help from Salesforce Slack AI
In the video shared on X, Jimmy Donaldson explained the challenge again before announcing the winner. He told viewers that the million dollars had been hidden inside the Super Bowl commercial through a series of clues.
“I made a Super Bowl commercial and hid a million dollars inside of it. After almost a month, someone has finally Slacked me the winning code, and I have on the phone the winner. Colin!”
On the call, Colin sounded shocked when he realized who was speaking to him.
“Is that Jimmy? Is that MrBeast?”
Jimmy Donaldson quickly confirmed the news and told him he had completed the challenge.
“This is the end of the puzzle! You just won a million dollars!”
Colin reacted with clear excitement and disbelief.
“Oh my goodness.”
Jimmy Donaldson also asked Colin why it took so long to solve the puzzle. Colin explained that the challenge had many different clues and was not easy to figure out.
“It was hard, there was a lot going on,” Colin said during the call.
The puzzle was connected to MrBeast’s Super Bowl commercial created with Salesforce. In the advertisement, Jimmy Donaldson walked through a secure vault filled with one million dollars. While the scene played out, several hidden hints appeared on screen. Viewers needed to carefully watch the commercial and spot those clues.
To solve the final code, participants could use Slackbot, the AI assistant from Salesforce’s Slack platform. According to Jimmy Donaldson, Colin used the tool along with the clues in the video to piece everything together.
The commercial aired during the fourth quarter of the Super Bowl game between the Seattle Seahawks and the New England Patriots. The Seahawks won the game 29–13.
Before ending the call, Jimmy Donaldson told Colin that the experience was not over yet. He said he wanted to meet him in person and film something for a future video.
“I’m going to buy you a plane ticket. I’m going to see you in person soon. We’ve got something fun to film.”
The video showing the call and announcement was shared by Jimmy Donaldson on X.
Sehjal Gupta is a sports journalist covering US and international...
Read MoreSehjal Gupta is a sports journalist covering US and international sports, with a specialization in the NFL. She has been writing about sports since 2025, reporting on leagues, tournaments, and athletes who shape the game. A Master’s in Management adds depth to her analysis, while her love for Hollywood movies and pop culture sparks her storytelling voice, a flair that also shapes her entertainment writing, giving it the same energy and creativity she brings to sports.
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