The storyline of Beef revolves around Danny and Amy; whose lives intersect during a road rage altercation. Danny is a contractor who is always on the hunt for work to make ends meet and is in a race to earn enough money to bring his parents over from South Korea to America. On the other hand, Amy is the epitome of success, a budding entrepreneur who is on the verge of selling her business, Koyohaus, to Jordan for a whopping 10 million dollars.