The best stories are human stories: Raghu Ram

The first thing that comes to your mind when somebody mentions his name is ‘MTV Roadies’ but there are so many things Raghu Ram has done and done so well. He is an actor, singer, writer, content creator and producer. In this exclusive interview, he talks about the new season of ‘A.I.SHA My Virtual Girlfriend’, being vocal about social and political issues, how ‘MTV Roadies’ took a toll on his personal life, wearing multiple hats as a creative person and upcoming show.
Apart from acting in the ‘A.I.SHA My Virtual Girlfriend’, you are also one of the producers of the show.How, do you think, the show has evolved in these three seasons?
I think this question should be posed to the viewers as they are the ones whom we have made the show for. As a creator, I am too close to the show and cannot be very objective about it. What I can tell you is that the scale has increased by leaps and bounds. The canvas is much bigger. When we started out, the concept of web shows was still very new to India. It was a small show coming out on a new platform. Thankfully, it got a lot from the viewers. This show has been syndicated by the big players. It has been brought by an OTT platform in France, and has been dubbed in Telugu, French and African languages. The show has come a long way and I feel very happy about it.
What is the kind of content your company is interested in producing?
I have always liked creating content for the youth. What we are good at doing is create clutter-breaking, sustainable, multi-season properties aimed at a young audience. ‘MTV Roadies’ is the longest running realty show and ‘A.I.SHA My Virtual Girlfriend’ is the longest running fiction show in the country. We believe in creating something novel and interesting.
In India, we barely make sci-fi films. How did the thought of creating a sci-fi show come to you?
For me, it is not a sci-fi but a human story. It is actually a girl-meets-boy story. The girl in the show is the internet. The best stories are human stories. We were just excited at the thought of telling a different story.