Han Suk-kyu, once Harvard's youngest professor, now flips the script as a chicken restaurant boss in 'Sinsa Jang'

Studio positions a hybrid crowd-pleaser with 'Sinsa Jang Project,' casting Han Suk-kyu as a neighborhood chicken boss who snaps back into a famed negotiator, promising reversal-driven thrills and cathartic resolutions. Teaser cuts frame a covert ace with a spotless record, poised to turn street-level flare-ups into crisp persuasion set pieces. The hook leans on dual identity: a genial proprietor whose former resume spans FBI and Interpol crisis advising and a Harvard negotiation master class, now redeploying elite tactics to cool everyday conflicts. Action textures-motorbike charges, tactical perimeters, glass-shattering entries-underline a steady operator who reads a room, resets terms, and restores order. A sharp credo on why small disputes spiral fuels case-of-the-week momentum, translating big-league strategies into streetwise remedies. Co-workers who pry into his hidden past and trail him into the fray shape a workplace that doubles as a mediation hub, broadening ensemble chemistry. Coverage spotlights brisk pacing, stacked reversals, and applause-ready payoffs tailored for weeknights, anchoring anticipation around a talk-first local hero. Rolling teasers and stills highlight the instant switch-chicken orders one minute, precision negotiation the next-fueling word of mouth.