Han So-hee dominates as Korean IG influencer, Kim Soo-hyun trails close second

Actress Han So-hee has captured the spotlight on Instagram, notably for her relationship with Ryu Jun-yeol, sparking significant interest among users in the past week. This surge in attention is reflected in the Korean Instagram Influencer Trend Index by Rankify, where Han So-hee claimed the top position for the 4th week of March with 152,533 points. However, her score witnessed a substantial decline of 93,686 points compared to the previous week, signaling fluctuations in engagement levels.

Following Han So-hee in the influencer index are prominent figures like Kim Soo-hyun in second place and Son Heung-min in third. Notably, Kim Soo-hyun experienced a decrease of 38,399 points from the previous week, while Son Heung-min saw a marginal increase of 53 points. This shift in rankings underscores the dynamic nature of social media influence and audience preferences.

A gender analysis of influencer appeal provides intriguing insights, with Han So-hee attracting a relatively balanced ratio of 40% male and 60% female followers. In contrast, Kim Soo-hyun and Son Heung-min demonstrate differing levels of gender preference, with Kim Soo-hyun being more favored by females and Son Heung-min enjoying a relatively even distribution between male and female followers. These trends highlight the diverse demographics and interests within the realm of social media influencers.