ATEEZ to don exclusive ensembles by Dolce & Gabbana and Valentino for their Coachella performance

The highly anticipated Coachella Valley Music and Arts Festival 2024 kicks off today with an electrifying lineup of top performers set to grace the stage. Making history this year, K-pop sensations ATEEZ, LE SSERAFIM, and indie-rock band The Rose will captivate audiences with their dynamic performances. ATEEZ, in particular, is set to create a landmark moment as the first K-pop boy band ever to take the Coachella stage, adding to the festival's eclectic mix of talent.

Headlining the festival's first weekend, known as Vampire Weekend 1, are renowned artists Lana Del Rey, Tyler, the Creator, Doja Cat, and No Doubt, promising an unforgettable musical experience for attendees. Amidst the star-studded lineup, K-pop enthusiasts will have the opportunity to witness ATEEZ, LE SSERAFIM, and The Rose deliver show-stopping performances, showcasing the global influence and diversity of the genre.

ATEEZ's performance at the Sahara Tent Stage today, from 10:45 PM PT/PDT to 11:25 PM PT/PDT, marks a historic milestone for both the group and the K-pop industry as a whole. Fans around the world can join in the excitement by live streaming the performance on Coachella's official YouTube channel, ensuring that ATEEZ's groundbreaking moment is celebrated on a global scale.