Indians eagerly buy gold during Diwali and Dhanteras. This time, especially in Mumbai where jewellers are anticipating robust sales. Dhanteras, the inaugural day of Diwali, holds significance for wealth acquisition, prompting many to invest in gold bullion and jewelry. Also known as Dhanatrayodashi, it marks the beginning of Diwali in India, celebrated on the thirteenth lunar day of Krishna Paksha in the Hindu months of Ashvin or Kartika. The auspicious atmosphere encourages a festive gold rush, blending tradition, wealth aspirations, and the spirit of Diwali.