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Krishnanagar in West Bengal’s Nadia district is a town where culture still defines identity. Known for Ghurni’s hyper-realistic clay dolls and iconic sweets like sarbhaja and sarpuriya, it represents a unique blend of heritage and tradition. But while the sweet industry continues to evolve and attract customers, the clay doll artisans are facing a steady decline. Falling demand, fragile materials, and changing consumer preferences have pushed many craftsmen to the brink, with several unwilling to pass the craft to the next generation. At the same time, legacy sweet shops like Adhar Chandra Das, established in 1902, are adapting, introducing new varieties, reducing sugar, and innovating to meet modern tastes. This ground report captures a town at a cultural crossroads, where one tradition struggles to survive, while another reinvents itself to endure.