Lieutenant Governor of J&K Shri Manoj Sinha on September 10 inaugurated the ‘Bangus Adventure Festival’, in the Kupwara district of North Kashmir. In his address, he welcomed the visiting tourists to Jammu and Kashmir. We live by the motto of ‘Atithi Devo Bhava’, which also resonates in our culture. I hope you all will take memorable memories with you from your visit to this beautiful Bangus valley which has emerged as a premier offbeat destination, he said. “Several offbeat destinations of J&K like Bangus are the ideal escape for travellers seeking leisurely adventures and enchanting experiences. From adventure, exquisite cuisine, pilgrimage, and traditional handicrafts to serene mountains, Jammu Kashmir offers anything and everything to travellers.” The festival will promote tribal culture and provide a platform for local artisans to showcase traditional arts and crafts. Local residents lauded this step taken by the Tourism department as these types of events will boost tourism in North Kashmir.