Japanese company, JCB, has launched a new variety of credit card in Vietnam. This allows customers to select from a variety of 12 card designs including a happy cat, Sushi, Sumo, tea set, Orizuru and more. The first credit card of JCB International was launched in 2011 in Vietnam. This card was launched with the cooperation of Military Commerce Joint Stock Bank. Marking the launch, an event was held where Yoshiki Kaneko, president of JCB international and Vu Thanh Trung, Head of Digital Banking Military Bank addressed the audience and emphasized on how JCB International respects and tries to serve the Vietnamese market. JCB International is launching new varieties of cards all over the world, but their focus remains on Asian countries. JCB is coming up with new innovations and is constantly progressing in the field of digitalization. Its strategy involves studying the consumer market and gain the trust of its targeted consumer base.