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In a campaign season dominated by speeches and slogans, a BJP candidate in Bengal has chosen a very different prop — a fish. Dr Sharadwat Mukhopadhyay’s viral outreach with a catla is not just a gimmick but a calculated political message. Amid claims by the Trinamool Congress about threats to Bengal’s food culture, this move directly addresses voter concerns in a relatable way. By linking food with identity and freedom of choice, the campaign strikes an emotional chord. Social media has amplified the moment, turning it into a viral sensation filled with humour and commentary. Yet, the underlying strategy is clear. This is politics rooted in culture. As Bengal heads into a crucial election, this unusual campaign highlights how connection, symbolism, and timing can shape narratives more effectively than traditional political messaging.