World's tallest donation box lights up in spectacular style to mark successful '10 million meals' Covid-19 campaign
The world's tallest building, the Burj Khalifa, was transformed tonight into the world's tallest donation box in a spectacular light show to mark the United Arab Emirates (UAE) smashing its target of fundraising for 1.2 million meals or food parcels for individuals and families affected by the coronavirus outbreak in the country. Launched as part of the '10 Million Meals' campaign, the world's tallest donation box enabled companies, organisations and members of the public to light up one of the 1.2 million individual lights on the facade of the iconic building in return for a donation. Starting from the bottom of the 828 metre building, each light represented 1 meal or food parcel. As the final donation was made, the last of the 1.2 million lights was illuminated at the top of the tower triggering a celebratory light show that could be seen for miles across the country. The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Burj Khalifa, conceived the idea to support the nation's '10 Million Meals' campaign to raise donations to provide meals for hard-hit communities by the coronavirus (Covid-19) pandemic across the country. By tonight the campaign has already smashed its original target and the number of meals donated now stands at 14 million meals which equates to £23.3 million (112 Million AED).