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Alia Bhatt replaces Deepika Padukone as denim brand ambassador, faces fan backlash

Sep 06, 2025, 17.39PM IST
Alia Bhatt has taken over from Deepika Padukone as the new face of a leading denim brand, Levi's. What should have been a proud moment for the actor has instead triggered controversy. Deepika’s fans are upset at the replacement and have accused Alia of trying to overshadow her contemporary. Social media has been buzzing with sharp reactions, with many calling Deepika the 'true global face of fashion' while others questioned why the brand dropped her in the first place.
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