Aadu 3 Director Exclusive: Why 100 Crore Club Is Still a Massive Moment in Malayalam Cinema

Malayalam cinema celebrated a huge milestone as Aadu 3 crossed the ₹100 crore mark in just a week, despite box office clash with Dhurandhar 2. While Indian blockbusters like RRR, Kantara, and Baahubali earn thousands of crores globally, this achievement is a massive deal for the Malayalam industry. In this exclusive interview, Aadu 3 director breaks down why ₹100 crore matters here, from the unique market size and storytelling culture to audience behavior that drives such phenomenal success.