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Actress Tarjanee Bhadla, who joined us for the celebrations, says that “it’s a great initiative.” She adds, “Such offers are amazing, and I have witnessed it first-hand. My film Fakt Mahilao Maate was running in theatres on one such day, and we saw a massive surge in box office collections. The reduced ticket rates certainly attract cine buffs and ensure more footfall. It’s a win-win situation for theatres and audiences.”