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When it comes to endorsing brands on social media, celebs are known to charge money based on per Instagram post. The amount that they charge is directly proportional to the number of followers they have on the platform. Virat Kohli is currently the most-followed Asian celebrity on Instagram with over 250 million followers, and he reportedly charges Rs 3.5-5 crore per brand post. The cricketer is followed by Priyanka Chopra (87.7 million) and Shraddha Kapoor (80.8 million) who reportedly charge 2 crore and 1.5 crore respectively for a single post. The two actresses are closely followed by Alia Bhatt (77.4 million) and Deepika Padukone (74.1 million) who charge Rs 1.5-2 crore per Insta post, according to reports. Katrina Kaif who enjoys a following of 72.8 million is known to charge Rs 1 crore per brand post. For more news and updates, stay tuned to ETimes.