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The Miss Universe Organization (MUO), reigning Miss Universe 2021 -Harnaaz Kaur Sandhu, social entrepreneur Arunachalam Muruganantham aka Pad Man, social impact agency DDB For Good and humanitarian organization Plan India announced a coalition and social impact alliance to create a platform for menstrual equity. During an interaction at the event, Harnaaz said, 'I just can't wait to get started, it will give me a great amount of pleasure to meet woman and to understand them, going to the rural areas, sitting by their side and educate them.'