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As the internet is busy hosting a meme fest 'elf on the shelf' challenge, celebrities across the world are sharing pictures of themselves along with a tiny photoshopped photograph of a celebrity perched on their shoulders. Now, the latest Indian celebrity to join the bandwagon is celebrity designer and actor Masaba Gupta, who gave it her own hilarious twist. She shared a sun-kissed image of herself flaunting her braids. In the background, a picture of a masala box can be seen on her shoulder. Thus Masaba jovially quipped that she is joining the trend for every time as 'Masala Madam'. The 'Masala on Masaba' picture garnered tremendous likes and reactions from her industry friends and fans.