Kartik Aaryan declines Rs 9 crore pan masala endorsement deal

After Shah Rukh Khan, Akshay Kumar and Ajay Devgn faced massive backlash for endorsing a pan masala brand, many celebrities also turned down such offers promoting alcohol and tobacco brands. Latest one being Kartik Aaryan, who recently declined a pan masala brand endorsement reportedly worth Rs 9 crores. According to a report on an entertainment portal, an ad guru confirmed the same saying “That’s right. That boy Kartik Aaryan has said no to around Rs 8-9 crore offer to endorse paan masala. Kartik seems to have principles, a rare commodity in today’s actors who suffer from the gift of the ‘grab’. Saying no to such big money is not easy. But Kartik is conscious of his responsibility as a youth icon.” For more news and updates, stay tuned to ETimes.