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In this episode of Decoding, Digital content creator and fashion icon Masoom Minawala Mehta in a candid conversation with ETimes’ Sheena Oberoi talks about her journey from doing an internship with a fashion label to blogging on her own to then creating her digital presence on social media. Masoom also talks about how she build a connect with brands all across the World after she got married and shifted her base to Belgium.She decodes her journey and also has a message for all the young budding content creators.