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The job of public relations officer (PRO) in the film industry has never been more important than now, but for the past 25 years, one name that has stood out is AS Dinesh's. His 60th birthday was recently celebrated by the film fraternity with director Lal Jose being the chief guest for the event held in Kochi on Saturday. Those from Mollywood also heaped praises on Dinesh for being the person they could trust with their secrets and he too said in the function that his priority since the beginning of is career was to promote movies and not movie stars.