India is one of the biggest student recruitment markets in the world — but not every foreign university gets it right. In this clip, our expert, Mr. Siddharth Iyer, Chief Operating Officer, One Step Global, explains the most important tips to take care while the international institutions enter the Indian market. From ignoring hyper-local strategies to missing long-term engagement with Indian institutions, this conversation dives deep into what it really takes to build a sustainable presence in South Asia’s dynamic education landscape.