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This story is from March 10, 2015

Upen Patel refuses to endorse a skin whitening cream

Bollywood actors like Ranbir Kapoor and Randeep Hooda refusing to endorse fairness creams, as they didn’t want to encourage racist stereotypes. And the latest actor to join the list is actor-turned-reality-show-star, Upen Patel.
Upen Patel refuses to endorse a skin whitening cream
Bollywood actors like Ranbir Kapoor and Randeep Hooda have refused to endorse fairness creams, as they dont want to encourage racist stereotypes. And the latest actor to join the list is actor-turned-reality-show-star, Upen Patel.
READ : Nach Baliye: Karishma Tanna and Upen Patel to star in the show ?
Reliable sources confirm that Upen recently refused an offer to endorse a fairness cream brand. “Upen was recently approached by a skin care brand asking him to endorse a skin-lightening product.
But apparently, he turned down the brand,” said the source. Adding, “He refuses to endorse anything that puts a value or discriminates a person based on his skin colour, taking a stand similar to what Nandita Das had done a few years ago.”
Confirming the news, Upen says, “This fair skin obsession has to be discouraged. It’s so regressive and problematic to put a value, negative or positive to skin colour. It’s actually the seeds of racism and only promotes low self-esteem. For me, I believe in loving yourself just the way you are. Dusky, dark or wheatish, you are perfect.”
The actor was last seen enacting a negative role in the film I, for which he won several accolades.
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