A couple of entrepreneurs pitched their restaurant chain on the most recent episode of Shark Tank India, leaving the panel of 'sharks' divided. Brothers-in-law Ranjit and Tarun introduced the panel to their brand, Gabru Di Chaap, which specialises in soya chaap preparations. They stated that they aim to introduce the cuisine to places outside of Delhi-NCR, and they requested Rs 70 lakh in exchange for 1% stock, valuing their company at Rs 70 crore. However, a few 'sharks', like Aman Gupta and Kunal Bahl, expressed doubts.
While Kunal is a big lover of chaap in general, he doesn't think people would go out or order it on a daily basis. Aman, on the other hand, stated that he is not a huge lover of chaap and that it is always low on his priority list while eating out. Peyush Bansal had different concerns. He referenced a viral video showing how specific types of chaap are manufactured, claiming that the setting depicted in the film was exceedingly unsanitary. The owners stated that they are promoting themselves as India's first 'luxury chaap brand', which is why their products are slightly more expensive than the ordinary streetside outlet.
They further stated that other chaap dealers utilise maida, but their products contain 23% soya. Vineeta Singh proposed that they position themselves like this rather than calling oneself 'premium'. The proprietors stated that they were able to keep their business running during the epidemic, and the 'sharks' praised their tenacity, as many eateries were forced to close during this period. Not only did Gabru Di Chaap survive, but its earnings rose from Rs 1 crore to Rs 7 crore. They said they expect sales of Rs 12 crore this year.
Peyush Bansal complimented their willingness to forego revenue in order to maintain quality, but he said that, while he enjoys chaap, some of his family members still consider it 'non-vegetarian'. He stated, "To this day, I have never made a QSR investment. I believe in staying out of this zone. However, Peyush disregarded his personal rule and made an offer of Rs 70 lakh for 5% stock.
Vineeta and Anupam Mittal also made offers, and the founders responded by asking if they would be willing to make a united offer. After speaking with each other, Peyush, Anupam, and Vineeta offered the founders Rs 1.4 crore in exchange for 6% equity and a 1% royalty till they recovered their principal investment. The founders agreed and came away with a terrific deal.