SAB TV's brand new campaign

The best moments spent are always with your family. Taking a cue from this, SAB TV, through its light-hearted shows like Taarak Mehta Ka Ooltah Chasmah, Lapataganj, Mrs.Tendulkar, Papad Pol, Sajan Re, Ammaji Ki Galli and FIR brings the entire family together.
No wonder the newly launched brand campaign story revolves around the theme ‘Jab Sab ho saath toh baan jaaye baat’ underlining Asli Mazaa Sab Ke Saath Aata Hai. The TVC has been directed by renowned ad filmmaker Vijay Maurya. It features a crying baby, who despite numerous efforts by the family members, cannot be put to sleep. Every member of the family is taking turns to sing a popular lullaby lalla lalla lori in their own rendition but the baby ends up crying louder. Just when they are wondering how to put the little one to sleep, the entire family comes together and hums the original tune and the child peacefully goes to sleep. Commenting on the new campaign NP Singh, COO, MSM Network says, “SAB TV is reinforcing its unique positioning with yet another brand campaign. I expect the new campaign to help the channel grow its loyal viewer base manifolds.” Anooj Kapoor, Executive VP and Business Head of the channel adds, “We have strengthened our bond with the viewers by offering them light hearted entertainment that appeals to the entire family. Our brand campaign reiterates our promise of Asli Mazaa Sab Ke Saath Aata Hai and will surely add to the growing base of SAB families.”