Promotion as important as storyline: JD Majethia

Shouldering the responsibility of popularizing two shows, actor-producer JD Majethia is making careful moves in Tellyland. While TRP highs and lows are not at all new to Majethia, the producer nonetheless, makes it a point to give equal emphasis to show promotions before the launch. And he took a similar step to promote his latest TV offering Byah Humaari Bahoo Ka.
Majethia, who was in Ahmedabad recently to raise awareness about the show, said in a chat session, “Number of eyeballs garnered during the initial episodes is very important for a show.”
That’s why creative brainstorming and a new idea of promotion are very important, according to him. “A new idea is important for promotion of any show like any ad campaign. With a new strategy, every story’s USP needs to be highlighted to get more eyeballs. Similar approach we followed for the promotion of Byah Humaari Bahoo Ka. We have raised a question and created curiosity,” he says.
What makes the show unique in its own way, according to Majethia is that "Byah Humaari Bahoo Ka is an entertaining family story”. Majethia adds, “Hats Off Productions never projected a love story in a big way. Rather, this time the storyline focuses on a love story where the family is involved completely. Yashoda, the mom-in-law is traditional but is a very progressive lady. She makes everyone in the house feel special with her warmth and love.”
Now, how much attention the show gets now only time will tell.