The
Jordan Tourism Board
recently bestowed honour upon social media celebrity
Ssumeir
Pasrisha, also known as
Pammi aunty
for promoting the tourism of their country.
He was handed over the Certificate of Appreciation for his outstanding contribution towards promoting
Jordan
Tourism through his iconic series ‘Pammi Aunty’ in India.
The series of 6 videos were shot in Jordan to promote tourism and went viral in India upon release garnering a collective reach of over 1.75million views.
H.E. Hasan Al Jawarneh, the Jordanian Ambassador to India commented, "We are delighted by the numbers generated through the broadcast of these tourism video series on Jordan which went viral on the Indian social media. We wish Ssumier the best in all his future endeavours."
READ ALSO: Ssumier Pasricha, aka Pammi Aunty, has a tearful burial for his `500 ka note According to recent figures released, visitor arrivals to Jordan has witnessed an increase of 18.40% in 2016. “Due to a combination of aggressive marketing, sales, PR & Media activities, the numbers are positive and will continue to grow in 2017 as well,” said Ashit Taneja, Country Manager, Jordan Tourism Board Representative office in India.
Sharing his experience in Jordan, Ssumier Pasricha said, "Visa on arrival, superb food, cosmopolitan culture and diversity makes Jordan a fantastic destination for the Indian traveller. I had a wonderful trip and a superb time filming my video series in Jordan. I am very honoured to receive this recognition from Think Strawberries, the Jordan Tourism Board Representative office in India and Embassy of Jordan in India."
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