OTT competition is healthy, audiences have more choices today: Udne Ki Asha producer Rahul Kumar Tewary

Producer Rahul Kumar Tewary, who is currently backing television shows Udne Ki Asha and Jagadhatri, believes that strong storytelling is the key to winning audiences, irrespective of genre. Speaking about content trends, Tewary said, “Content is the king. If the story is logical, audience will accept it. No one had expected that a simple drama revolving around a flower seller girl will click with masses and classes in Udne Ki Asha. Jagadhatri is a story of a special crime branch officer who balances her personal and work life while keeping her real identity a secret. I feel there is an audience for everything if the content is simple and logical.”

He also highlighted the importance of casting, adding, “Casting is a very important factor for any good show. I am happy that the leads of my shows are getting love and adoration from fans. Whether it is Kanwar Dhillon, Neha Harsora, Farman Haider and Sonakshi Batra they are getting popular day by day and understand their responsibility as actors. My supporting cast is also very talented.”




On competition from OTT platforms and films, Tewary said, “It’s a healthy competition. Audiences have many more choices today. Daily soaps are like daal chawal — a staple diet. Good daily soaps with good content will always find an audience.”

He further added that digital access has worked in favour of television, saying, “TV shows are available online now and can be watched anytime. Audiences can binge-watch missed episodes. Today’s audience is intelligent and knows what to watch, as there is plenty of entertainment available.”