New TV channel celebrates the spirit of living

The Indian television industry starts a new chapter today with the launch of new Hindi General Entertainment Channel &TV. The channel will kick-start the revelries with a myriad of shows that ‘celebrate the spirit of living’.
“It’s all about New Age Indians, who never give up and push the envelope to reach the pinnacle of success,” says an official.
The channel will open at 7.30 pm with the magnum opus saga of the only woman ruler of the Mughal period and the Delhi Sultanate —Razia Sultan. This story of the 13th century brings forth the evolved thought process of being first among equals in a dynasty that existed centuries ago, but is prevalent in today’s time.

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SRK will be seen again in a whole new avatar at 9 pm on the much-talked about game show India Poochega Sabse Shaana Kaun, a platform for the street smart ones. As Shah Rukh puts it, “This show has a very contestant friendly format and is unlike other complicated quiz shows. It does not question your intelligence. Here, I don’t take the answers, so I know the answers as much as the other person and many times, I have been wrong.”
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He adds, “You might not be a scholar or a master in any field but if you are smart then this game show is for you.”
After an alluring start, there’s the show Bhaghyalakshmi scheduled to begin at 8 pm. It showcases relationships, aspirations and the journey of Bhoomi, who is the first daughter in the family to get a job, while also trying to find acceptance in her stringent in-laws’ family.
At 8.30 pm, a little firebrand by the name Gangaa is set to make way into audience’s hearts with her innocence, enthusiasm and zest for life. Then there is Begusarai at 10 pm that brings the blockbuster feel of Bollywood to the small screen with its quirky characters and situations. The show delves into different nuances of patriarchy and relationships amongst the power lords of Begusarai. The Thakurs had it all, power, money and the land. But a woman, and an ambitious one at that, shook the very foundation of this household.

Next is the comic story of two Kanpur couples at 10.30 pm in Bhabi Ji Ghar Par Hain? for whom the grass is greener on the other side, as far as their respective spouses are concerned. “Every married couple is sure to relate and secretly smile at seeing their own reflection in the characters,” says the channel official.
These shows to start tonight from 7.30 pm on the new Hindi General Entertainment Channel &TV.
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