Hrithik Roshan is making his debut on TV, and so, the promotions have to be the best. Star Plus is launching four music videos featuring the star to promote his show – “Maruti Suzuki Presents Just Dance” – powered by Cadbury Bournvita. The video will have Hrithik encouraging people to shake a leg in all kinds of situations. “Sab kuch bhulake just dance”is his message.
Conceptualised by Arjun Sablok and composed by Pritam Chakraborty, this first-of-its-kind video taps everyone, from housewives at home, shoppers in a bazaar to senior citizens in a park – everyone’s seen forgetting their worries and grooving to the energetic number with Hrithik. Commenting on the “Just Dance” music video, director Karan Johar says, “Hrithik is a perfectionist and a thorough professional. He takes his own art form to another level and it is evident in the music video.”
The first look of the video has been launched across the Star Network. It can be downloaded or set as a ring-tone by messaging DANCE to 57827 from your mobile phones. The show gives a dream-come-true opportunity to passionate dancers from all over the world to match steps with Hrithik, while Farah Khan and Vaibhavi Merchant will judge the show. Produced by SOL, the show will start with auditions, and then proceed through eliminations, as the participants vie to be the apple of Hrithik’s eye till the very best reaches the top.