I didn't get my due in 'Mad Men': Ben Feldman

His character of an overconfident copywriter on "

Mad Men

" brought him international fame but actor Ben Feldman believes he could not display his talent to the fullest on the popular show.

The 37-year-old actor, who played Michael Ginsberg in the series, says the Matthew Weiner-created show had too many story arcs for him to stand out.

"It was the greatest thing that happened to me and I was lucky to play such a cool character. I felt I was doing important acting. I didn't get my due a lot. I was there for sometime. It was a giant cast with many stories to tell," Feldman told PTI over the phone from Los Angeles.

The actor currently stars in a comedy TV series "Superstore", which airs in India on

Comedy Central

.

Feldman says the show has given him an opportunity to explore other sides of his personality as an artiste.

"'Superstore' is more intimate. It's just the six-seven of us. I get to explore myself as an actor a lot more. The show is funny. For me, going to work with these people 12 hours a day is the greatest job on the planet."

Talking about his character Jonah Simms, the actor says he is one of the new employees in the big-box utility store and the viewers are introduced to the world they work in through him.

"He is smart and stupid at the same time, which I think is me in real life. He gets his foot stuck in his mouth, but has a good heart," he says.

Feldman says one always knows a person who has worked in a superstore. He himself waited tables in his struggling days, like other artistes.

"I worked as a waiter. I feel almost every actor has done that at some point. I was happy doing it because they had flexible hours. In a weird way, you get to perform for a live audience... Saying the same script over and over again. When I used to read out the menu and specials to the guests, I'd feel I was giving a performance. I miss it sometimes."

The actor says the romance between his character and America Ferrera's is very "high school" like.

"It kind of reminds me of high school. When you are a young student, there's a mutual crush and admiration between you. But, here, Amy's married and that's a big obstacle. So, it's more like a work flirt.

"Where you flirt with a co-worker and one thing that you do to handle a situation like that is be mean to them. How Amy's character deals with Jonah. But, mostly it's teasing and awkward situations," he says.