Italy launches video game to promote tourism

In a bid to promote tourism, the Italian Ministry of Foreign Affairs (Italian MFA) has introduced a super interesting video game called, ITALY. Land of Wonders. With the introduction of this video game, the country aims to showcase the cultural heritage and wonders of the country on a global platform.

It is also a part of Italian MFA’s post-COVID programming strategy which is aimed at supporting Italian cultural and creative sectors. The game is appropriate for both kids and adults and portrays the beauty and tradition of the country via interactive and fun experience.
The game is extremely interactive and has various interesting characters. These characters help users explore Italy. For example, there is a character called Elio who is the old lighthouse keeper. One of the prime features of the game is its soundtrack which is inspired by the Italian classics.

The game is perfect for those who know Italy and also for those who want to learn more about the country. The game is also kind of a travel guide having a collection of 600 articles which are a combination of stories, news and fun facts.
Ambassador Lorenzo Angeloni, Director General for Cultural and Economic Promotion and Innovation, Ministry of Foreign Affairs and International Cooperation, says, “Today, the mobile gaming market is one of the main channels for the diffusion of every type of content, including cultural and informative topics. It’s our job to leverage any opportunity we see to promote our country and its culture to the world.”

He further said that the main objective of the game is to engage people and make them aware of the country’s beauty.